NEW TRENDS ON THE GLOBAL MARKET
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Traditionally Now company focuses its business towards the development of various products which aim at improving the overall health of people or at offering a relief in case of different medical conditions. The experts of Now, however, turn their eyes towards the world of sports in order to create a separate series especially for people who are actively involved with sports. The company’s portfolio includes all that is necessary for the athletes – amino acids, protein products like Whey Protein Isolate, muscle mass gainers, supplements for energy and endurance, products that decrease and regulate the body weight and burn body fat – such as Energy.
US company Haya Labs also offers a separate series of products which are developed exclusively for people who have a strong taste for sports.
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Another example for the development of this trend on the dietary supplements market worldwide is the Natrol company which does not separate its sports products in a new series. Natrol adopts the following approach – the company introduces its sports products – for example the amino acids L-Carnitine and L-Arginine together with the products for health improvement like vitamins and minerals for instance. This is the exact same market model the company Solgar uses. Solgar manufactures products free of any harmful products like Taurine and the fat burner Thermogenic Complex and offers them together with the natural and herbal supplements supporting the overall health. .